About Insider Perks
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The mission of Insider Perks is to provide travelers with a variety of information through the use of video, audio, pictures, text and other means in order to help facilitate their decision making in regards to travel planning. While our company remains a newer presence within the travel industry as a whole, our expert staff has the knowledge and skills to provide the best possible information at all times.
There are several different ways that you can tailor your message to our audience and create customized solutions including banner ads, blog posts, sponsored videos, sponsored hotel deals, branding city pages, branding category pages, targeting individual places (museums, hotels etc), sponsored descriptions, product placements, social media marketing and customized solutions including pre-roll advertising (coming in 2012).
Travel Video Statistics
In 2010, comScore reported that more than 179 million Americans watched online video each month and in December more than 88.6 million people watched online video every day. In the United States alone, the online video audience is expected to grow to more than 190 million people by 2012. That's 88% of the entire online audience.
Google reports in its 5 stages of travel that 68% of business travelers watch travel-related online videos. Among them, 68% are thinking about booking a trip. Among leisure travelers, 46% are watching travel-related videos versus 36% only two years ago which shows a huge shift in where they are getting information.
In the same report Google outlines that 51% of business travelers use mobile devices to get travel information making it essential that Insider Perks uses HTML5 to deliver all of its videos ensuring compatibility with nearly all modern smartphone devices including Apple iOS and Android.
Google also states that the average traveler visits an average of 22 travel related sites during 9.5 research sessions prior to booking and 85% of leisure travelers consider the internet to be their main source of travel planning.
In Europe, New Media Trend Watch reports that when researching a trip, 63% watch videos for leisure travel and 66% for business travel.
In addition, a full 25% of people expect to see videos when researching a destination according to Econsultancy.
Insider Perks Audience
As of December 2011, Insider Perks serves more than 35,000 monthly page impressions to over 20,000 monthly visitors. On average, our visitors remain on our site for 1 minute 13 seconds and we have a bounce rate (according to Google Analytics) of approximately 58%.
According to our research, visitors to Insider Perks fall into two different primary age ranges which include 25-34 year olds and 45-54 year olds. Among those visitors, we have a significantly higher reach with females and although the two categories are nearly identical, we reach slightly more people who do not have children in their households. Many of our visitors have also attended Graduate School.
More than 50% of our visitors are from the United States with 10% coming from Canada and 8.5% of visitors located in the United Kingdom as of December 2011. Also represented are visitors from Germany, Netherlands, France, Australia, India, Portugal and Italy with the remaining traffic coming from a wide variety of other countries.
Advertising Types Available
Banner ads in two sizes including 728x90 and 300x250 which can expand if desired.
Sponsor videos by placing your own pre-produced video content on city-specific pages.
Sponsor an entire city with banner ads, sponsored videos, hotel deals and more.
Sponsor an entire category with banner ads, sponsored videos, hotel deals and more.
Sponsor places such as a museum, hotel or attraction with banner ads, hotel deals and more.
Sponsor a blog post that fits into one of our existing categories (reviews, advice etc).
*Note: Coming in 2012 we will offer pre-roll advertising to our clients.
Social Media Marketing
Insider Perks has over 11,000 Twitter Followers, 300,000+ video views on YouTube and a growing presence on other social networks such as Facebook and Google+ among others. We can tailor a specific message to this audience with sponsored deals, contests and more that will drive engagement with your brand.
In addition to all of the above mentioned products, we take pride in offering advanced customization options to all of our clients regardless of your budget. We have no minimum commitment or requirement for campaigns. Regardless of your size we will do our best to find a solution that fits both your budget and goals. You will always have a dedicated representative who can be reached quickly for last minute changes or edits even in the middle of a running campaign.
Still have more questions? Send us an email and we'll get back to you as soon as possible.
Resources & Information
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Art Museums These are located all around the world and for good reason.
History Museums These cover a broad range of topics but often surprise you with an untold story.
Hotels & Resorts These are something every traveler needs. A place to get ready for tomorrow.
Nature & Outdoors These are something we should not take for granted. Nature is a gift.
Restaurants & Dining These are one of the best places to enjoy traveling. Food changes with culture.
Science Museums These are mostly thought of as learning tools for kids but they can be for all ages.
Sports Museums These offer looks at dozens of different sports and inspirational stories.
Theme Parks These bring out the kid in all of us. Live shows or roller coasters, they offer it all.
Tourist Attractions This is a very broad term but defines some very unique places.
Transportation Museums These showcase collections of cars, trucks, motorcycles and more.
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Book Travel & Vacations
Airline tickets Book flights from airlines around the world and take the vacation you deserve.
Hotel Rooms Hotels are in the popular destinations and the ones often overlooked.
Reserve a rental car They are available at airports worldwide to get you where you are going on time.
Beach Vacations Feel the sand between your toes and relax under the warm sun.
Bed & Breakfasts They offer a place like home where you can enjoy a home cooked meal.
Gambling Destinations These offer the allure of money so head to a casino destination and try your luck.
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Recent Travel Videos
New York City Travel Videos The Big Apple is a huge tourism draw. Discover some of things to do here.
Pittsburgh Travel VideosThe Steel City is home to passionate sports fan. Don't miss everything else.
Orlando Travel Videos Orlando has theme parks and dozens of things you've never heard of before.
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Travel Gear & Accessories
Travel Accessories Shop for backpacks, briefcases, golf, luggage, toiletry kits and more.
Popular Electronics These should help on your vacation. Cameras, phones, gps and more.
Travel Maps Will get you there on time with a huge selection from all over the world.
Travel Software Browse our large selection from mapping to learning a language, it's all here.
Wireless Products Go wireless with gadgets like bluetooth headsets, chargers and phones.
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